Marketing Committee

Marketing: Hardwood, Pine, Treater

Mission: To help create and maintain effective markets for member products

Role: To develop and evaluate plans and programs to ensure full representation of member products in the marketplace

Staff Liaison(s): Bryan Smalley

Areas covered: Southern Pine Council, Hardwood Council, American Hardwood Export Council, Treater, SLMA Directory

Responsibilities include:

  • Establish funding levels for marketing representation
  • Represent the interests of SLMA membership effectively in industry coalitions
  • Provide input to and oversight of marketing efforts
  • Provide input in the development of SLMA marketing tools
  • Evaluate the effectiveness and cost benefit of SLMA marketing efforts
  • Other responsibilities as necessary

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